Let’s make it easier being green: Interventions to enable consumers to reduce their water use and household food waste.
Projectleider(s):
Monique Vingerhoeds | monique.vingerhoeds@wur.nl
Samenvatting project
A growing world population, crossing planetary boundaries, climate change, all these challenges require major changes in consumer behaviour. This project aims to select, develop and test behavioural change interventions to move consumers towards pro-environmental behaviours. The consortium will work on two different consumer household cases: water use and food waste. Additionally more generic insights will be obtained supporting consumers in changing and maintaining pro-environmental behaviours.